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IFAD, Malawi Boost Resilience, Productivity Amid Crisis

IFAD, Malawi Boost Resilience, Productivity Amid Crisis
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FMCG companies experiment with price to combat inflation, Retail News, ET Retail

FMCG: Consumer goods companies are using various strategies to navigate price elasticity and maintain sales in rural markets. They offer less for the same price to combat inflation, but also introduce larger packs with higher prices. To cater to different consumer segments, bridge packs offering better price-weight value have become popular.

FMCG companies experiment with price to combat inflation

Consumer goods companies are using various strategies to navigate price elasticity and maintain sales in rural markets. They offer less for the same price to combat inflation, but also introduce larger packs with higher prices. To cater to different consumer segments, bridge packs offering better price-weight value have become popular.

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