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81% of complaints had misleading claims: ASCI 2024 Report

Online safety continues to be a concern, with 85% of objectionable ads coming from digital media.

Saugata guptaManisha kapoorAdvertising standards council of indiaMinistry of information broadcastingAdvertising standards councilMagic remedies actConsumer protection actResponsible advertisingResponsible influencing

Healthcare & Offshore betting ads emerge as most violative in ASCI s ACR

Healthcare & Offshore betting ads emerge as most violative in ASCI s ACR
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Saugata guptaManisha kapoorAdvertising standards council of indiaMinistry of information broadcastingAdvertising standards councilAnnual complaints reportMagic remedies actConsumer protection actResponsible advertisingResponsible influencing

Healthcare and offshore betting ads emerge as most violative in ASCI s Annual Complaints Report | Media

With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.

Manisha kapoorSaugata guptaMinistry of informationAdvertising standards council of indiaMinistry of ayushAdvertising standards councilAnnual complaints reportMagic remedies actConsumer protection actResponsible advertising

Healthcare and offshore betting ads emerge as most violative in ASCI s Annual Complaints report | Data

With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.

Saugata guptaManisha kapoorMinistry of ayushMinistry of informationAdvertising standards council of indiaAdvertising standards councilAnnual complaints reportMagic remedies actConsumer protection actResponsible advertising

81% of ad violations were on account of misleading claims in FY24: ASCI

ASCI examined 10,093 complaints and investigated 8299 advertisements. The majority of violations were on account of misleading claims at 81%, followed by ads that promoted harmful situations or products at 34% (the same ad can be processed for multiple objections).

Manisha kapoorSaugata guptaMinistry of information broadcastingAdvertising standards council of indiaAdvertising standards councilAnnual complaints reportMagic remedies actConsumer protection actResponsible advertisingResponsible influencing