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81% of complaints had misleading claims: ASCI 2024 Report

Online safety continues to be a concern, with 85% of objectionable ads coming from digital media.

Healthcare & Offshore betting ads emerge as most violative in ASCI's ACR

Healthcare and offshore betting ads emerge as most violative in ASCI's Annual Complaints Report | Media

With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.

Healthcare and offshore betting ads emerge as most violative in ASCI's Annual Complaints report | Data

With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.

81% of ad violations were on account of misleading claims in FY24: ASCI

ASCI examined 10,093 complaints and investigated 8299 advertisements. The majority of violations were on account of misleading claims at 81%, followed by ads that promoted harmful situations or products at 34% (the same ad can be processed for multiple objections).