Kirana stores in Ayodhya have stocked up 32% more products compared to last year, anticipating increased demand from the Ram temple inauguration. In contrast, orders placed by mom-and-pop stores with FMCG companies in India remained flat. The inventory of summer products like beverages has increased by 60%, while chocolates, packaged food, and branded commodities have gone up by 23-52%. UP is the largest market for FMCG companies, and Ayodhya has the potential for growth similar to Tirupati. The demand is expected to be driven by tourists and devotees.
Kirana stores in Ayodhya have stocked up 32% more products compared to last year, anticipating increased demand from the Ram temple inauguration. In contrast, orders placed by mom-and-pop stores with FMCG companies in India remained flat. The inventory of summer products like beverages has increased by 60%, while chocolates, packaged food, and branded commodities have gone up by 23-52%. UP is the largest market for FMCG companies, and Ayodhya has the potential for growth similar to Tirupati. The demand is expected to be driven by tourists and devotees.
For fast-moving consumer goods, a sharp price cut in edible oil dragged down value growth. A cooler summer and erratic rainfall impacted beverages and food, while rural markets stayed under pressure due to inflation. Value sales fell 4.5% during October-December, according to Bizom, which analyses data based on orders at nearly 7.5 million kirana stores.
Consumer Baskets: For fast-moving consumer goods, a sharp price cut in edible oil dragged down value growth. A cooler summer and erratic rainfall impacted beverages and food, while rural markets stayed under pressure due to inflation. Value sales fell 4.5% during October-December, according to Bizom, which analyses data based on orders at nearly 7.5 million kirana stores.