Smartphone Sales: Among the offline channels, consumers prefer the air-conditioned large-format retail (LFR) stores over the regular brick-and-mortar ones, besides the ecommerce platforms. The offline channel is also facing challenges related to staff attendance, owing to the extreme heat.
Phone Sales: "Regions such as Delhi, Rajasthan, Haryana and UP have been particularly affected by the heatwave and power cuts in Delhi, resulting in a drastic 50% decline in business," said Kailash Lakhyani, chairman, All India Mobile Retailers Association that represents 1.5 lakh mobile retailers across the country. Lakhyani added that preferred shopping hours for customers have shifted to the cooler times of the day, with most purchases happening between 9 am to 11 am and 6.30 pm to 10.30 pm in the evening.
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phone sales: In-store mobile phone sales dry up on rising temperatures indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.