As 2024 dawns among a flurry of new EU regulations designed to make our industry more sustainable, it’s clear that the topic of how to avoid greenwashing claims should be top of every business agenda.
The focus on textures and new experiences in beauty products, often driven by TikTok, shows no signs of waning popularity. What’s new in this rising trend?
The UK retailer The Perfume Shop stepped up the refillable movement in the fragrance category with its recent venture with L’Oréal. We spoke to Head of Marketing Karen Harris and Senior Buying Manager Miranda Savage about implementing the new system.