The focus on textures and new experiences in beauty products, often driven by TikTok, shows no signs of waning popularity. What’s new in this rising trend?
The producer of specialty ingredients for cosmetic, nutraceutical and pharmaceutical products, taps into hybrid make-up, a category particularly appreciated by consumers for the double functionality of colour and care.
According to Seppic, the make-up market is in the midst of a revolution, the buzzword of which is “skincarization”, a trend where the logic of skincare extends to new categories. As a result: consumers now expect makeup products that take special care of their skin.
Sensorial.
Responding to the trend for incorporating skin care ingredients into color cosmetics and other products, Seppic has reassessed the compatibility of its emulsifiers and polymers with hydrophilic pigments, which are critical to makeup performance.