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How can you avoid greenwashing accusations?

As 2024 dawns among a flurry of new EU regulations designed to make our industry more sustainable, it’s clear that the topic of how to avoid greenwashing claims should be top of every business agenda.

United statesUnited kingdomStephen duttonMark smithEuromonitor client insight researchSustainability beauty coalitionClient insight research managerMarkets authorityDirector generalGreen claims codeRegulation amp safetyPackaging amp designBusiness amp financialMarket trendsLean amp ethical beautyUstainability and circular beauty

Greenwashed out consumers demand proof of eco credentials: Euromonitor International

Greenwashed out consumers demand proof of eco credentials: Euromonitor International
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Stephen duttonClient insight researchEuromonitor internationalClient insight research manager

6 things beauty consumers will expect in 2024

As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.

United kingdomAnita bhagwandasHerbert yumAndrew wardlawStephen duttonEuromonitor client insight researchBeauty personal care research andrew mcdougallEuromonitor internationalMintel directorPersonal care research andrewClient insight research managerIdeas officerCelestial yellowCherry lacquerRetro blueNeon flare