This year’s report identified the mind-body connection, artificial intelligence, and minimalism as three of the most impactful trends driving the beauty space forward into 2024.
The dupe beauty trend is playing out throughout the beauty industry, and according to the latest survey results from market intelligence player Mintel, it is having a favorable impact on more affordable makeup brands.
Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation and the all-important final purchasing decisions.