As 2024 dawns among a flurry of new EU regulations designed to make our industry more sustainable, it’s clear that the topic of how to avoid greenwashing claims should be top of every business agenda.
As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.