The UK retailer The Perfume Shop stepped up the refillable movement in the fragrance category with its recent venture with L’Oréal. We spoke to Head of Marketing Karen Harris and Senior Buying Manager Miranda Savage about implementing the new system.
The UK retailer The Perfume Shop stepped up the refillable movement in the fragrance category with its recent venture with L’Oréal. We spoke to Head of Marketing Karen Harris and Senior Buying Manager Miranda Savage about implementing the new system.