are geared up to handle these editorial challenges? of course they should be. spotify isn t just a technology i company, it s a media company. and, yes, that s what its- actual employees have been asking since the minute. that they signed the deal with rogan in 2020. its entire employee base said, well, let sjust develop somej editorial control now that - we re in the podcast business, just the way any other. company like the bbc or the washington post that s in the podcast - business does it. i ve got to exert a little bit of controljust on this programme because we re completely out of time. it s been fascinating talking with all of you. thank you very much, elizabeth dwoskin, jake kanter, batya ungar sargon, marianna spring and, earlier, rosanna pound woods. and from me and all of the media show team, bye bye. hello. a colder day for all of us on thursday, but across the northern half of the country,
so i think it comes into what you were saying before about the need for a linear channel and the audiences that that linear channel is helping to snag. and again, the research has found that there is an appetite out there for linear tv and sort of appointment to view tv. you know, people want to tune in every week for drag race or normal people or, you know, the latest fleabag episode. and actually, if you stick a four minute bulletin in, just after that orjust before that, you re more likely to get people who wouldn t seek out news online. jake kanter, as you re listening to this, are you convinced? or do you think perhaps the news audience has moved away from tv while bbc three wasn t there? i find the arguments on the news bulletin absolutely fascinating, and i think. well, there s some evidence from last night to show that the research is correct, because if you look at drag race, which premiered last night it s drag race vs the world it did really well. it beat e4, which is a
channel about the need for a linear channel and the audience is helping channel and the audience is helping to snag. the research has found helping to snag. the research has found there is an app a site has found there is an app a site out has found there is an app a site out there for linear tv. people site out there for linear tv. people want to tune in every week people want to tune in every week to people want to tune in every week to drag race or normal people week to drag race or normal people. if you stick a four minute people. if you stick a four minute bulleted in, you re more likely minute bulleted in, you re more likely to minute bulleted in, you re more likely to get people. jake kanter, as likely to get people. jake kanter, as you likely to get people. jake kanter, as you listen, . likely to get people. jake| kanter, as you listen, are likely to get people. i s kanter, as you listen, are you convinced or do you think perhaps the news audience has mo
and briefly, elizabeth, finally, do you think that technology companies, which is what they were initially, like spotify, are geared up to handle these editorial challenges? of course they should be. spotify isn t just a technology i company, it s a media company. and, yes, that s what its actual employees have been asking. since the minute that they signed the deal with rogan in 2020. - its entire employee base said, well, let sjust develop somej editorial control now that - we re in the podcast business, just the way any other company like the bbc or the washington i post that s in the podcast business does it. - i ve got to exert a little bit of controljust on this programme because we re completely out of time. it s been fascinating talking with all of you. thank you very much, elizabeth dwoskin, jake kanter, batya ungar sargon, marianna spring and, earlier, rosanna pound woods. and from me and all of the media show team, bye bye.
could you colonise the galaxy in a million years? absolutely. the entire galaxy. so you would start with mars, build bases on mars, then you d use mars to jump off to all these other planets, set up places there, and over thousands of years, easily.? yeah. kind of like, you know, from one solar system to the next. and.yeah. that s something for us to consider. jake kanter, let s bring you in here, media correspondent at the times. can you explain to us why spotify, a business initially based around music streaming, would move so heavily into podcasting with an exclusive deal withjoe rogan? well, first and foremost, podcasting is absolutely booming at the moment. and joe rogan is perhaps spotify s biggest bet in this area. they ve spent a reported $100 million tying him down into an exclusive deal. and i think what it does is it speaks to the growing streaming wars in audio. ultimately, spotify has determined that exclusivity over rogan is more valuable than the music of neil young, and