sometimes the conversations can be very long, over three hours. here s a little of one with elon musk last year, which eventually drifted onto the question of the human race beyond earth. could you colonise the galaxy in a million years? absolutely. the entire galaxy. so you would start with mars, build bases on mars, then you d use mars to jump off to all these other planets, set up places there, and over thousands of years, easily.? yeah. kind of like, you know, from one solar system to the next. and.yeah. that s something for us to consider. jake kanter, let s bring you in here, media correspondent at the times. can you explain to us why spotify, a business initially based around music streaming, would move so heavily into podcasting with an exclusive deal withjoe rogan? well, first and foremost, podcasting is absolutely booming at the moment. and joe rogan is perhaps spotify s biggest bet in this area. they ve spent a reported $100 million tying him down
ok, now on bbc news, it s time for the media show. hello, i m ros atkins. welcome to this week s media show. we re going to talk about bbc three because it s back as a linear television channel, six years after the bbc decided it shouldn t be one of those. and we ll talk about spotify and joe rogan. he s in the middle of a storm over covid misinformation that may have been on his podcast, and some people are saying, should spotify really be funding content like that? we will get into all of the issues that raises. let me introduce you to our guests. we have elizabeth dwoskin, silicon valley correspondent at the washington post, jake kanter, media correspondent at the times, rosanna pound woods, who s a producer of the catch up on bbc three, and batya ungar sargon, deputy opinion editor on newsweek.
as well in the industry. enders have done some research and nielsen in america have done some research that shows that tv is still used for watching cable and free to air services. it is still a real moment. the bbc gathers 5 million people to watch green planet live on bbc one, the apprentice is still a really big live viewing experience for young audiences. tv provides a moment for people to be together and drive conversation, where people want to share things together at a specific moment in time. just look at strictly. jake kanter, media correspondent at the times, are you convinced? well, i think, much- like eating with my ex, which was a key show - on relaunch night yesterday, there were some people - who were quite happy to see an old flame, and others- who are less thrilled, i think. i think the first thing . to say is that its return is an acknowledgement - from the bbc that taking it off air in 2016 was a huge mistake, and i m not sure that bringing l
funding content like that? we will get into all of the issues that raises. let me introduce you to our guests. we have elizabeth dwoskin, silicon valley correspondent at the washington post, jake kanter, media correspondent at the times, rosanna pound woods, who s a producer of the catch up on bbc three, and batya ungar sargon, deputy opinion editor on newsweek. and, batya, i wonder you commission lots of opinion pieces. will you be commissioning something onjoe rogan? yeah, absolutely. so at newsweek, we really try to represent the full breadth of opinion relevant to americans. and so we re going to have pieces on rogan from an independent media point of view, we re going to have pieces from that sort of disinformation point of view, we have pieces talking about how this story is about the culture wars, about the class wars, about the race wars, so really trying to get at that story from all points of view. we ll return to spotify and joe rogan in a moment, but let s, first of all,
reflected. there is obviously evidence as well in the industry. enders have done some research, and nielsen in america have done some research, that shows that tv is still used for watching cable and free to air services. it is still a real moment. the bbc has gathered 5 million people to watch green planet live on bbc one. the apprentice is still a really big live viewing experience for young audiences. tv provides a moment for people to be together and to drive conversation, where people want to share things together at a specific moment in time. just look at strictly. jake kanter, media correspondent at the times, are you convinced? good afternoon. well, i think much like eating with my ex, which was a key show on relaunch night yesterday, there are some people who are quite happy to see an old flame and others who are less thrilled, i think. i think the first thing to say is that its return is an acknowledgement from the bbc that taking it off air in 2016 was a huge mistake, and i