by Stephen Chapman
50m American children, parents, families and teachers are now available for research, following a partnership between Manchester’s The Insights Family and InspiredConsumer.
The companies claim the move will transform the research sector in the United States.
As part of the partnership, The Insights Family will provide several research services to InspiredConsumer s clients to help with planning and measurement, including evaluating and demonstrating the ROI of client campaigns.
“Having spent the last four years developing the most comprehensive and dynamic real-time family insights solution, so many clients and partners have approached asking us to do something in the qualitative research space,” explained Nick Richardson, Founder & CEO of The Insights Family.
EXCLUSIVE:
Oddbods: Busy Bodies marks the first time One Animation s flagship brand has featured live action and dialogue, says
Michele Schofield.
June 1, 2021
Singapore’s One Animation has created a new mixed-media short series for its flagship Oddbods brand that focuses on helping kids relieve stress and get moving.
Oddbods: Busy Bodies (eight x 5.5 minutes) features a live-action yoga teacher who guides the animated Oddbods crew and preschool viewers through various stretching and breathing exercises. It will premiere on AVOD Kidoodle.TV this Wednesday.
One’s 180 x seven-minute
Oddbods non-dialogue comedy series has aired in more than 100 countries worldwide on broadcasters such as Disney XD (US), Télétoon+ (France) and Netflix (worldwide).
Sarah Connor: Vorm 13 Geburtstag: neues Foto ihrer Zwillingsbrüder bunte.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bunte.de Daily Mail and Mail on Sunday newspapers.
Nick Richardson explores the issue
Figures from the latest Kids Insights data shows that over half of UK kids aged three to 12 have “a lot” of influence over the toy purchases their parents make. In addition to this, UK kids spend a collective £709m of their own money on toys and games in 2020.
However, children’s purchasing power has changed with growing interest in the environment.
Sustainability is becoming a way of life for many consumers as more people are choosing to buy greener, healthier, ethically sourced, and more environmentally sustainable products. Eco-friendly products accelerated their infiltration into toys in recent years and companies – the likes of Hasbro, LEGO, Mattel, MGA, Playmobil and Clementoni included – also understand that a clear and transparent environmental strategy can give them a competitive advantage while staying relevant.
427 Views
With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder,
Nick Richardson explores the issue
Figures from the latest Kids Insights data shows that over half of UK kids aged three to 12 have “a lot” of influence over the toy purchases their parents make. In addition to this, UK kids spend a collective £709m of their own money on toys and games in 2020.
However, children’s purchasing power has changed with growing interest in the environment.