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The Insights Family expands again with new offices, new starters, and a new venture into Poland
The kids, parents, and family market intelligence outfit, The Insights Family is expanding once again; moving to a larger office space in Manchester city centre, opening a satellite office in Mayfair, London, welcoming three new starters to the company and launching its Kids Insights and Parents Insights businesses into Poland.
The Insights Family is continuing its global expansion, increasing its real-time data on children, parents, and families, with Poland being its latest market. This will see the business survey more than 410 Polish kids, tweens, and teens, and 200 Polish parents of children aged between one and 16 every week.
Nick Richardson explores the issue
Figures from the latest Kids Insights data shows that over half of UK kids aged three to 12 have “a lot” of influence over the toy purchases their parents make. In addition to this, UK kids spend a collective £709m of their own money on toys and games in 2020.
However, children’s purchasing power has changed with growing interest in the environment.
Sustainability is becoming a way of life for many consumers as more people are choosing to buy greener, healthier, ethically sourced, and more environmentally sustainable products. Eco-friendly products accelerated their infiltration into toys in recent years and companies – the likes of Hasbro, LEGO, Mattel, MGA, Playmobil and Clementoni included – also understand that a clear and transparent environmental strategy can give them a competitive advantage while staying relevant.
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With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder,
Nick Richardson explores the issue
Figures from the latest Kids Insights data shows that over half of UK kids aged three to 12 have “a lot” of influence over the toy purchases their parents make. In addition to this, UK kids spend a collective £709m of their own money on toys and games in 2020.
However, children’s purchasing power has changed with growing interest in the environment.
by Charlie Spargo
Manchester-based research company The Insights People has rebranded as The Insights Family as it brings in Simon White (pictured, right) as Chairman.
Following rapid growth, the market insights leader has been renamed to reflect its recent success as well as coinciding with the relaunch of The Insights Family s data portal.
Simon White will sit on the board for The Insights Family, having previously been Momentum Worldwide s Senior VP and UK Managing Director, as well as having held senior positions at the FIFA World Cup, Microsoft, AEG, Olympic Games and Unilever.
Simon White said: The Insights Family is a true British success story and one that is rapidly fulfilling its global potential. I m thrilled to have the chance to help play my part on this exciting journey.