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The Insights Family partnership to transform US research sector Prolific North

by Stephen Chapman 50m American children, parents, families and teachers are now available for research, following a partnership between Manchester’s The Insights Family and InspiredConsumer. The companies claim the move will transform the research sector in the United States. As part of the partnership, The Insights Family will provide several research services to InspiredConsumer s clients to help with planning and measurement, including evaluating and demonstrating the ROI of client campaigns. “Having spent the last four years developing the most comprehensive and dynamic real-time family insights solution, so many clients and partners have approached asking us to do something in the qualitative research space,” explained Nick Richardson, Founder & CEO of The Insights Family.

How employers can better support working moms after the pandemic

vgajic/Getty Images Working moms face a particular disadvantage when it comes to balancing remote work with domestic duties. A Yale University study suggests moms are more likely to feel depressed, anxious, and lonely while working from home. When deciding on continuing remote work after the pandemic, employers should consider making accommodations for working moms. Many employers have found to their surprise that remote work offers productivity and savings. Why return to the office, and continue paying that pricey lease, when your employees are just as productive from home? I can already hear the groan of discontent from parents around the country particularly mothers. Indeed, studies have found that mothers suffer a gender disadvantage in the remote work environment. They are more likely to work with their children present. Their household chores increase when they work from home. They are more likely to report depression, anxiety, and loneliness

How the hybrid business model may expand post-pandemic

How the hybrid business model may expand post-pandemic
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