by Stephen Chapman
50m American children, parents, families and teachers are now available for research, following a partnership between Manchester’s The Insights Family and InspiredConsumer.
The companies claim the move will transform the research sector in the United States.
As part of the partnership, The Insights Family will provide several research services to InspiredConsumer's clients to help with planning and measurement, including evaluating and demonstrating the ROI of client campaigns.
“Having spent the last four years developing the most comprehensive and dynamic real-time family insights solution, so many clients and partners have approached asking us to do something in the qualitative research space,” explained Nick Richardson, Founder & CEO of The Insights Family.