What are kids’ favorite streaming services? How can advertisers target younger audiences? With kids now exerting extensive influence over household purchasing decisions, it’s more important than ever for brands to reach them where they are. As part of The Drum’s Future of TV initiative, Jonathan Watson (chief product officer, The Insights Family) answers these questions.
London-based Yoti s Age Estimation system - which may well soon be rolled out across social media - can tell how old users between 6-18 are to a 1.5-year margin of error.