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The Insights Family expands again with new offices, new starters, and a new venture into Poland
The kids, parents, and family market intelligence outfit, The Insights Family is expanding once again; moving to a larger office space in Manchester city centre, opening a satellite office in Mayfair, London, welcoming three new starters to the company and launching its Kids Insights and Parents Insights businesses into Poland.
The Insights Family is continuing its global expansion, increasing its real-time data on children, parents, and families, with Poland being its latest market. This will see the business survey more than 410 Polish kids, tweens, and teens, and 200 Polish parents of children aged between one and 16 every week.
by Stephen Chapman
50m American children, parents, families and teachers are now available for research, following a partnership between Manchester’s The Insights Family and InspiredConsumer.
The companies claim the move will transform the research sector in the United States.
As part of the partnership, The Insights Family will provide several research services to InspiredConsumer s clients to help with planning and measurement, including evaluating and demonstrating the ROI of client campaigns.
“Having spent the last four years developing the most comprehensive and dynamic real-time family insights solution, so many clients and partners have approached asking us to do something in the qualitative research space,” explained Nick Richardson, Founder & CEO of The Insights Family.
Nick Richardson explores the issue
Figures from the latest Kids Insights data shows that over half of UK kids aged three to 12 have “a lot” of influence over the toy purchases their parents make. In addition to this, UK kids spend a collective £709m of their own money on toys and games in 2020.
However, children’s purchasing power has changed with growing interest in the environment.
Sustainability is becoming a way of life for many consumers as more people are choosing to buy greener, healthier, ethically sourced, and more environmentally sustainable products. Eco-friendly products accelerated their infiltration into toys in recent years and companies – the likes of Hasbro, LEGO, Mattel, MGA, Playmobil and Clementoni included – also understand that a clear and transparent environmental strategy can give them a competitive advantage while staying relevant.