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Ad spend in FY2024 to see muted growth at 6%, reaching US$16-17 Bn: Redseer Strategy Consultants: Best Media Info

Ad spend in FY2024 to see muted growth at 6%, reaching US$16-17 Bn: Redseer Strategy Consultants: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Bestmediainfo bureau delhiBestmediainfo bureauService sectorsMediainfo bureau delhiStrategy consultantDigital advertisingReal money gamingShort form videoChallenger platformsConsumer durablesInfluencer advertisingPerformance adsProgrammatic play

Ad spend to see muted growth of 6% in FY2024 to reach $16-17 bn: Redseer

Ad spend to see muted growth of 6% in FY2024 to reach $16-17 bn: Redseer
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Mukesh kumarConsumer durables electronicsService sectorsRedseer strategy consultantsDigital advertisingReal money gamingShort form videoChallenger platformsConsumer durablesDigital ad spendingInfluencer advertisingPerformance adsProgrammatic playAssociate partner

The fork in the road: Influencer activation vs celebrity endorsement

Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.

Swiss armyGlam mazeGuest articleCelebrity endorsementInfluencer advertisingRamya ramachandranInfluecer marketing

The power of storytelling in e-commerce: Building brand loyalty through compelling narratives

Our guest author unravels the secrets behind building brand loyalty in the dynamic e-commerce realm through the art of storytelling.

E commerceInfluencer marketingBrand loyaltyInfluencer advertising

SEBI s Barks against Finfluencers But it Needs To Bite

Last weekend, the market regulator Securities & Exchange Board of India (SEBI), released two short discussion papers that aim to curb the malpractices of financial influencers or finfluencers. As SEBI defines them, finfluencers are “usually unregistered entities providing catchy content, information, and advice on various financial topics to their followers.”

United arab emiratesSecurities exchange board of indiaAdvertising standards council of indiaBank niftyRolls royceExchange boardAdvertising standards councilInfluencer advertisingDigital mediaIndian penal codeMutual fund returnsAnk fixed depositsNvestor returnsOrtfolio allocation

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