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The fork in the road: Influencer activation vs celebrity endorsement

Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.

Swiss armyGlam mazeGuest articleCelebrity endorsementInfluencer advertisingRamya ramachandranInfluecer marketing

From Mumbai s CST to Japan s innovations: Exploring the essence of impactful public infrastructure

Our guest author's keen observations span the dichotomy of natural and man-made design, revealing the profound impact of both on our daily lives.

Gautam patilChhatrapati shivaji terminuIndian railwaysIndian railways stationsIron pillarGuest article

Navigating the horizon: Unveiling emerging trends in D2C brand marketing

Our guest author delves into D2C brand marketing trends like immersive storytelling, data-driven personalisation, and sustainability.

Guest articleDeep bajaj

How nostalgia is no longer authentic

Our guest author explores the need for a Heritage Brand Consortium to put a price on authenticity in the face of a culture of counterfeits.

West bengalUttar pradeshTunday kababiMiriam websterLonavala chikkiBalaram mullickHeritage brand consortiumPaper boatParadise biryaniKarol baghShivaji dasguptaGuest articleYear ender 2023

Trending in the D2C world: Global selling

Our guest author discusses the emergence of Indian D2C brands as global players, paving the way for a new era in international consumerism.

United statesInternational brands of indianMiddle eastSouth east asiaAmazon globalWow skin scienceNorthern americasInternational brandsGuest article

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