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DGTL is First Enabled to Convert and Distribute Social Media Influencer Content to Programmatic Web Ads

DGTL is First Enabled to Convert and Distribute Social Media Influencer Content to Programmatic Web Ads
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How do Influencers perceive the ASCI code on Influencer advertising

Mumbai: The 14 June deadline for the Advertising Standards Council of India (ASCI) code on influencer advertising to be implemented is just around the corner, even as we reach out to some of the primary stakeholders- the social media influencers themselves. We share their take on the rules that will govern all their future branded collaborations (and already too), with

ASCI s new e-norms likely to hurt nano and micro influencers the most

Social Media Influencers Must Add Proper Disclosure Labels on Promotional Content, ASCI Guidelines Mandate

Social Media Influencers Must Add Proper Disclosure Labels on Promotional Content, ASCI Guidelines Mandate Disclosure labels such as advertisements, ads, sponsored, collaboration, partnership, employee, and free gift can be used by influencers. By Tasneem Akolawala | Updated: 28 May 2021 19:01 IST ASCI’s influencer advertising guidelines will reportedly come into effect June 14 Highlights ASCI advises influencers to review products before promoting them ASCI says disclosures to be mandatory on freebies as well Advertising Standards Council of India (ASCI) has released new guidelines for influencer advertising on digital media platforms like Instagram. The new guidelines suggest that all promotional content published by social media influencers or their representatives must carry a disclosure label that clearly identifies it as an advertisement. Furthermore, it urges influencers to do fitting due diligence about products or services they pro

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