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DGTL is First Enabled to Convert and Distribute Social Media Influencer Content to Programmatic Web Ads
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ASCI Releases New Guidelines for Social Media Influencers in India
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Social Media Influencers Must Add Proper Disclosure Labels on Promotional Content, ASCI Guidelines Mandate
Disclosure labels such as advertisements, ads, sponsored, collaboration, partnership, employee, and free gift can be used by influencers. By Tasneem Akolawala | Updated: 28 May 2021 19:01 IST
ASCI’s influencer advertising guidelines will reportedly come into effect June 14
Highlights
ASCI advises influencers to review products before promoting them
ASCI says disclosures to be mandatory on freebies as well
Advertising Standards Council of India (ASCI) has released new guidelines for influencer advertising on digital media platforms like Instagram. The new guidelines suggest that all promotional content published by social media influencers or their representatives must carry a disclosure label that clearly identifies it as an advertisement. Furthermore, it urges influencers to do fitting due diligence about products or services they pro
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