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Pulse on niche markets sets regional influencers soaring

Brands which realize that blanket messaging doesn t work are leveraging the reach of local language influencers on Instagram, YouTube and Facebook to access deeper markets, especially in smaller cities.

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Celebrities legal fight for intellectual property: A double-edged sword

While protecting celebrity IP is important, experts advocate for a balanced approach to support creativity and innovation in digital content. Clear communication and legal understanding can help navigate these challenges effectively.

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The new pitch

The new pitch
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

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India scores high in fake follower farming on Instagram; brands are the biggest losers

Only 2.48 million profiles out of the eight million audited in India exhibited credible and high-quality followers in an analysis by influencer marketing platform Klug Klug.

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Whoppl goes global with strategic partnerships in Japan, France, & Singapore

Whoppl goes global with strategic partnerships in Japan, France, & Singapore
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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