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The advertising body hopes this will reduce the burden on brands and influencers and will encourage greater compliance from all parties

The advertising body hopes this will reduce the burden on brands and influencers and will encourage greater compliance from all parties.

ASCI releases the Guidelines for Influencer Advertising in Digital Media

The Advertising Standards Council of India (ASCI) launched the Guidelines for Influencer Advertising in Digital Media on 27th May 2021 to ensure transparency of branded promotions on social media by influencers.

ASCI investigated 719 complaints against social media influencers in 2021

Fashion & lifestyle influencers top list of influencer advertising guidelines violations: ASCI

Mumbai: The Advertising Standards Council of India (ASCI) has released a report on influencer advertising that lists brands and influencers that failed to comply with the guidelines set by the industry body for influencer advertising. Fashion and lifestyle influencers topped the list of category violations, according to the report that is based on ASCI's monitoring efforts of

DGTL Holdings Inc : DGTL is First Enabled to Convert and Distribute Social Media Influencer Content to Programmatic Web Ads

DGTL Holdings Inc : DGTL is First Enabled to Convert and Distribute Social Media Influencer Content to Programmatic Web Ads
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