The Indian advertising market has been subject to consistent and strong growth for some time, and this has been assisted by the adoption of technology and the massive growth in smart devices .
The government should be proactive in at least releasing preliminary Do's and Don'ts for promoting financial products online in consultation with SEBI to protect naive investors.
As the internet has spread and social media users have grown, influencer marketing has become an effective way to reach a target audience in digital marketing. It allows businesses to tap into the power of social media influencers to reach their target consumers. More than half of the population is connected to the internet and uses social media daily, which has resulted in a shift in consumer behavior. Influencer marketing has become a significant marketing tool for brands all over the world. There are many different online influencer-marketing companies out there, each with its strengths and weaknesses. However, to grow
Mumbai: The Advertising Standards Council of India (ASCI) has declared that the paid partnership tag that influencers carry in their advertorial posts on Instagram meets the principles of the ASCI guidelines for influencer advertising on digital media. The self-regulatory body therefore will consider the Instagram 'Paid Partnership' tag as an acceptable alternative to its