What is CTV in digital advertising? To answer that question, you first need to ask, what is CTV? With so many different approaches, that's not an easy answer. Find out how a common currency will help the medium to reach its potential.
As Hollywood A-listers join screen and stage writers in demanding better pay structures and protections around the use of AI in the entertainment industry, advertising insiders weigh in on how the strike could impact ad spend on broadcast and streaming television.
Leaders from FOX, MNTN, The VAB, VaynerMedia, Wavemaker, Mediahub, Accenture Interactive, NBCUniversal and FreeWheel explored trending topics around premium video innovation and monetization with The Drum in Cannes. Here’s what they had to say.
Transparency, paired with the ability to measure multiple outcomes, is the key to an effective media measurement platform, argues tvScientific's David Koye.
Globally, there’s been a slump in demand for TV (and video) advertising. The Drum explores what the market leaders are blaming it on. and how they plan to navigate it.