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Netflix adds 9 3m subs in Q1

Netflix added 9.3 million subscribers in Q1 2024, hugely surpassing analyst estimates, and now has 269.6 million subscribers globally, further asserting the com

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FreeWheel partners with Lotame

FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easi

Matt clarkHunter terryLotame data marketplaceVice president

Ad Tiering Pays Off as 36% of Subscribers Level Up to Avoid Ads

Landmark study of 5,000 American subscribers shows the impact of ads, bundling, and password-sharing crackdowns on the US subscription economy.

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Walmart s $2 3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV

Walmart s $2 3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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What the DTC Marketing Playbook Will Bring to CTV Advertising

In the ever-evolving advertising landscape, Direct-to-Consumer (DTC) brands are revolutionizing Connected TV (CTV) advertising by applying their refined, high-performance marketing strategies from social platforms. Mike Hauptman of AdLib unveils how DTC brands are transforming CTV advertising, merging their tried-and-tested tactics with data-driven insights to engage audiences more effectively and precisely than ever.

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