The UK public’s love affair with streaming shows no sign of souring in the latest media survey conducted by Rakuten Advertising, which shows an overwhelming 95% of the British public now indulge in one way or another.
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched podcast series TV Talks. The very first special guest is Discovery general manager James Gibbons.
The Drum has stepped up its TV advertising coverage with the launch of a weekly industry newsletter, the TV Talks podcast, the formation of an advisory council, and some key hires and promotions. TV is in the midst of a reinvention and we’ll be there to mark the moment in our new dedicated hub.
Speaking at The Big TV Fest, commercial leaders at UK broadcasters ITV, Channel 4 and Sky have said they’re ready for a “big digital fight” to win ad dollars back into TV upon the beta-testing of cross-media measurement tool CFlight. It helps advertisers understand audience reach in linear and video-on-demand (VOD) channels – a feature they’ve long been lobbying for.
Recent data from Accenture indicates that 60% of consumers with multiple streaming service subscriptions are frustrated with the viewing experience and navigability of content. A new tool from Vizio seeks to streamline the experience of switching between linear and streaming apps for the everyday viewer.