As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week Hannah is joined by CTV supremo Todd Cohen to talk about all things QR codes.
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week we digest the introduction of ads on Netflix uncovering the multiple barriers that stand in its way.
The IAB NewFronts served as a week-long shop front of digital advertising innovation from some of the world’s biggest broadcasters and tech companies. The Drum summarizes the announcements in a bitesize manner.
Patrick Johnson, global chief executive of Hybrid Theory, explores how the world of connected TV (CTV) can really start to show prospective advertisers just how well it works.