According to a recent survey 98% of brands and agencies in the US plan to maintain or increase their spend on advertising this year – but how does the accelerating innovation in the industry impact on those plans and what will be the new tech and tools used to deliver results?
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week Hannah is joined by FreeWheel's Stefanie Briec to talk about the next phase of the Connected TV's education puzzle.
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week Hannah is joined by FreeWheel's Stefanie Briec to talk about the next phase of the Connected TV's education puzzle.
As the pendulum swings away from subscription-based models, password-sharing runs amok, a growing number of consumers consider cord-cutting and ad targeting and measurement frameworks see major disruption, the video streaming ecosystem faces a number of ongoing and emergent challenges and opportunities. TransUnion’s Frans Vermeulen spells out four timely opportunities for streaming providers.
Top Havas Media Group TV planner Jon Waite has expressed frustration that ad measurement in the burgeoning CTV space is being slowed down by an industry insistence on a single currency that works across multiple platforms.