NBCUniversal’s Global Advertising and Partnerships division is leveraging talent and IP from the company’s networks for a custom ad campaign produced in-house for Israeli gaming startup Candivore’s launch of its flagship game Match Masters in the U.S. The campaign, tag-lined “All The Drama You Need,” will consist of three custom 30-second spots, featuring Real Housewives star Dorit Kemsley, …
Leaders from FOX, MNTN, The VAB, VaynerMedia, Wavemaker, Mediahub, Accenture Interactive, NBCUniversal and FreeWheel explored trending topics around premium video innovation and monetization with The Drum in Cannes. Here’s what they had to say.
Cannes Lions: Global Fandoms Are Finally Within Reach biztoc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from biztoc.com Daily Mail and Mail on Sunday newspapers.