HP’s senior director of global digital media activation Freddie Liversidge opens up about the challenges of standing up an in-house media practice, catalyzing innovation when the honeymoon phase fizzles, the death of third-party cookies, why cookieless ID solutions are unimpressive and how the metaverse needs to evolve.
As brands and marketers continue to face the conundrum of striking the right balance between brand building and performance marketing dollars, James Sampson of GrabAds (ride-sharing platform Grab’s advertising arm) writes that super apps will become increasingly interesting to watch in the retail media arena.
Recent data from Accenture indicates that 60% of consumers with multiple streaming service subscriptions are frustrated with the viewing experience and navigability of content. A new tool from Vizio seeks to streamline the experience of switching between linear and streaming apps for the everyday viewer.
Despite the overwhelming hype about connected television (CTV), far too many advertisers are sitting on the sidelines. As for those who have taken the plunge, many have made common blunders that sully their experience and interest in this new, quickly-growing channel. Luckily, writes TVDataNow’s chief executive John Hamilton, there are easy remedies for most of these gaffes.
NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.