The tensions between attaining reach on connected television (CTV) and achieving precise targeting and frequency capping are no more, argues LG Ads’ head of research Justin Fromm. He suggests that investing in automatic content recognition data will help mitigate CTV’s measurement problems and result in a win-win for both advertisers and consumers.
99% of Singapore consumers have at least one social media account in use and close to nine in 10 (89%) consumers have engaged with an ad on social media in the past year, according to a study by Integral Ad Science.
TV rating and media measurement firm Nielsen is aiming to improve connected television (CTV) campaign planning by bringing its Nielsen Media Impact analytics tool to the streaming ecosystem.