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There are at least 25 alternatives to third-party cookies—but which is best? | Analysis

With a focus on succeeding across three core pillars of digital marketing, these alternatives have been explored in the hopes of establishing the most stable, easy to input and reliable post-cookie solutions out there.

United kingdomParty web analyticsParty cookiesParty data managementPrivacy sandboxFirst party data managementAuthenticated dataServer side taggingFirst party web analyticsFirst party cookiesContextual targetingOperated audiencesCustomer match listsPublisher dealsCurated supplyGoogle topics

WBD Unveils Advanced Advertising Features for Max

New shoppable, contextual, interactive and video ad formats will be available on the streaming service in Q4 2024

Jon steinlaufWarner brosContextual targetingBrand block

Warner Bros Discovery : Announces Suite of Advanced Ad Products on Max

Warner Bros Discovery : Announces Suite of Advanced Ad Products on Max
marketscreener.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketscreener.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesJon steinlaufWarner brosVideo ad formats further enhanceSales officer jon steinlaufContextual targetingBrand blockDiscovery ad sales

Seedtag appoints Kara Ullmann to lead the US political vertical through contextual strategy

Seedtag, the leading contextual advertising company, has appointed Kara Ullmann as Head of Political in the US. In her new role, Kara will be responsible for establishing Seedtag's go-to-market strategy, building key relationships, and leveraging the company's contextual AI capabilities to support political agencies and organizations in achieving their goals.

United statesKara ullmannBrian danzisContextual advertising companyAmerican association for political consultantsAmerican associationPolitical consultantsNorth americaContextual advertisingKara ullmannOlitical campaignsOlitical agenciesContextual targetingPolitical spherePolitical categoryPolitical advertisers

Eikontech Partners With Spaceback to Bring Social Experiences to Programmatic Across Italy, Spain, and Southern Europe

Eikontech Partners With Spaceback to Bring Social Experiences to Programmatic Across Italy, Spain, and Southern Europe
finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.

United statesGiuseppe astorinoCraig myttonSouthern europeanSouthern europeGlobal partnershipsSocial display adsGeneral managerProgrammatic buyingTrading desksDynamic creative optimizationAudience profilingContextual targeting

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