COMPANY NEWS: AI-powered enterprise customer data platform (CDP) Amperity has announced a new composable approach for customer data management: the La.
European marketers consistently lag behind their US counterparts when it comes to martech adoption – possibly due to evolving privacy regulations and a focus on different metrics. Luckily, there are a few tactics that will help them bridge the gap, writes Gartner's Mike Froggatt.
Preserving identity is imperative for advertising to deliver value, argues Verve Group’s Ionut Ciobotaru. But not all identity solutions are designed equally. This story is part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.