The IAB was last week hit by a landmark ruling that will change how the majority of advertisers obtain permission to deliver personalized marketing to Europeans on the internet. Like anything adtech, it’s taken time for them to understand the repercussions of the move.
ITV is betting big on bringing gaming to live TV, investing £2.5m in game developer Live Tech Games. The firm’s co-founder, Nathan Moore, says accessible games with mass appeal can future proof TV audiences.
Brands from Budweiser to Macy’s are propelling the move toward web3 at a surprisingly rapid pace, and ushering in a new era of direct-to-consumer (D2C) commerce with innovative crypto offerings. Meanwhile, agencies lag behind, lacking the adaptability and skills needed to help enterprise clients succeed in web3, argues Rightpoint chief commerce officer Phillip Jackson. Per Jackson, it’s high time for agencies to shift to the next gear.
Facebook is facing a criminal investigation in Australia after billionaire Andrew Forrest took the tech giant to task for scam ads that used his image.