Google recently disabled third-party cookies for a whopping 30 million Chrome users. This experiment, dubbed 'Privacy Sandbox,' marks a significant step towards phasing out cookies altogether, a technology long criticized for its role in online tracking.
As the digital landscape evolves, marketers need to ensure that data becomes a value driver, says Dan Richardson (director of data & insights, AUSEA, Yahoo) - and to achieve this, having the right partners is key.
In the second of a three-part series on the art and science of attention, we explore what it will take to shift from KPI-driven metrics to attention as a new currency to deliver outcome-driven results.
As first-party data becomes a business necessity, leaders at Advertising Week New York affirmed why the ecosystem must now extend data’s value through strategic partnerships.