The age of data: next steps in the identity revolution campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
In the second of a three-part series on the art and science of attention, we explore what it will take to shift from KPI-driven metrics to attention as a new currency to deliver outcome-driven results.
Join DoubleVerify and Campaign for an exclusive in-person and virtual event on Wednesday 7 June, to explore the next frontier in digital marketing and discuss attention metrics and verification.