Following Google’s 2023 I/O conference, Dave Colgate of Vertical Leap recounts some key takeaways and contemplates a future where AI can supercharge search engines.
As we gasp for air at the bottom of a lake of data, the only way is up. So says Assembly’s Femi Taiwo – as part of The Drum’s deep dive, The New Data & Privacy Playbook – in a damning indictment of modern data practices that trick users and risk leaks and breaches.
European marketers consistently lag behind their US counterparts when it comes to martech adoption – possibly due to evolving privacy regulations and a focus on different metrics. Luckily, there are a few tactics that will help them bridge the gap, writes Gartner's Mike Froggatt.