Most brands have plenty of data, says Acxiom’s Tate Olinghouse – in fact they’re swimming in it. What they often lack is the customer intelligence to use the data right. Here’s how to bridge that gap.
From signal loss and identity to the streaming opportunity and more, we bring you the lowdown on the data chatter and defining themes, direct from Experian in Cannes.
Cloaked as a dated infomercial for a new pregnancy test, the menstruation brand’s PSA highlights how reproductive rights and data privacy in the US have changed following the overturn of Roe v. Wade.
Karen Stocks talks The Drum through the new Accelerated Mobile Pages integration with Google Analytics 4 and offers tips for making the switch to GA4 ahead of the July 1 migration deadline.