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In the second of a three-part series on the art and science of attention, we explore what it will take to shift from KPI-driven metrics to attention as a new currency to deliver outcome-driven results.

South australiaAndrew spurrier dawesJames wrigleyVicky crouch marlowAlexander erlmeierStefanie hartsternGraziella castroMedia agency briefingAttention unitAdvertising amp mediaDigital marketingDigital advertisingEdia planning and buyingAta amp privacyRand strategyMedia measurement