Google's delay in eliminating support for third-party cookies gives hotel marketers another chance to get it right hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.
Google is phasing out third-party cookies. Will it impact hotel marketing?
Google recently announced that they are going forward with their plan to block third-party cookie tracking through Google Chrome (Chrome commands 63% of browser market share). What this means exactly for hotels is not totally clear. Mostly what will be affecting is tracking the source of revenue on a hotel s website (also called attribution) and the possibility to re-target visitors to your website (unless you use Google s retargeting ad products). To avoid users getting hit with totally irrelevant ads, like billboards on the highway, Google is creating a new system to target users which involves less tracking. Called FLoC the system essentially groups people into categories based on their behavior and puts a label on top so they can get served ads based on those labels without having any personal information connected. However, it only works if you advertise with Google, which means they are building a talle
Publishers are in a data race as Google shakes the ad market, but who will prosper? thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
https://www.hangthecensors.com/483600.html (Natural News) News about the SolarWinds Orion hack is generating a lot of questions about what this company is and who is behind it. What we know so far is that its corporate ties include gems like communist China, the Clintons and the Obamas.
In 2016, according to the company’s 10K on the
Securities and Exchange Commission (SEC) website, SolarWinds was acquired by investment firms Silver Lake Partners and Thoma Bravo. Two years later, the company went public through an Initial Public Offering (IPO).
Later that year, SolarWinds’ IPO was completed, and 25 million shares of the company’s common stock were sold at an issue price of $15 per share. During this process, the company raised $375 million in gross proceeds, and approximately $353 million in net proceeds.