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Join Team BroadwayWorld as an Ad Operations Associate broadwayworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from broadwayworld.com Daily Mail and Mail on Sunday newspapers.
Google's delay in eliminating support for third-party cookies gives hotel marketers another chance to get it right hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.
Google is phasing out third-party cookies. Will it impact hotel marketing? Google recently announced that they are going forward with their plan to block third-party cookie tracking through Google Chrome (Chrome commands 63% of browser market share). What this means exactly for hotels is not totally clear. Mostly what will be affecting is tracking the source of revenue on a hotel s website (also called attribution) and the possibility to re-target visitors to your website (unless you use Google s retargeting ad products). To avoid users getting hit with totally irrelevant ads, like billboards on the highway, Google is creating a new system to target users which involves less tracking. Called FLoC the system essentially groups people into categories based on their behavior and puts a label on top so they can get served ads based on those labels without having any personal information connected. However, it only works if you advertise with Google, which means they are building a ....
(1) First ever privacy-first solution that combines live intent data with a comprehensive 15-point scoring model New solution uses machine learning and natural language processing to understand on-page sentiment and enhance targeting in real time This model uses more than just contextual data to target users according to brands marketing goals Nano Interactive, the leading advertising technology platform specialising in live intent targeting, today announces the launch of its Consumer Intent Score (CIS). CIS offers brands a privacy-first advertising solution that enables more powerful and effective live ad targeting. The Consumer Intent Score solution is available from today and all advertisers currently running campaigns with Nano Interactive will be able to benefit from the enhanced targeting. It is the only privacy first solution on the market that combines live intent data with a comprehensive 15-point scoring model, enabling an identity-free, effecti ....
Dec 15, 2020 08:00 UTC Nano Interactive Launches Powerful Privacy-First Consumer Intent Score Solution to Help Brands Target, Live, in the Post-Cookie World LONDON (Business Wire) Nano Interactive, the leading advertising technology platform specialising in live intent targeting, today announces the launch of its Consumer Intent Score (CIS). CIS offers brands a privacy-first advertising solution that enables more powerful and effective live ad targeting. The Consumer Intent Score solution is available from today and all advertisers currently running campaigns with Nano Interactive will be able to benefit from the enhanced targeting. It is the only privacy first solution on the market that combines live intent data with a comprehensive 15-point scoring model, enabling an identity-free, effective means of audience targeting. This scoring model relies on machine learning and natural language processing to read website content, analysing it via deep contextual and entity ....