INTERNATIONAL Women’s Day again celebrates the social, economic, cultural and political achievements of women today. More so those who manage to hold their own in traditionally male-dominated fields.
Accor Greater China is pleased to share its latest initiative in creating more environmentally sustainable hotel experiences, by giving travelers the option to reduce their carbon impact while.
Accor Greater China is pleased to share its latest initiative in creating more environmentally sustainable hotel experiences, by giving travelers the option to reduce their carbon impact while staying at Accor hotels in Greater China. Accor and Trip.com have introduced a new feature in the Trip.com booking app that allows travelers to make an eco-friendly choice while booking their stays at Accor hotels across Greater China. The new app option was inspired by the educational whitepaper that Accor, Trip.com, and McKinsey & Company released in 2023. One of the key findings was that Chinese travelers are open to traveling more sustainably if they have the support and tools to do so.
Google, the world s largest advertising company, which earns about US$200 billion a year in ad revenue, just announced that it was delaying its phaseout of third-party cookies on Chrome from 2023 until "the second half of 2024.” Chrome commands nearly 67% of global browser market share.
Google is phasing out third-party cookies. Will it impact hotel marketing?
Google recently announced that they are going forward with their plan to block third-party cookie tracking through Google Chrome (Chrome commands 63% of browser market share). What this means exactly for hotels is not totally clear. Mostly what will be affecting is tracking the source of revenue on a hotel s website (also called attribution) and the possibility to re-target visitors to your website (unless you use Google s retargeting ad products). To avoid users getting hit with totally irrelevant ads, like billboards on the highway, Google is creating a new system to target users which involves less tracking. Called FLoC the system essentially groups people into categories based on their behavior and puts a label on top so they can get served ads based on those labels without having any personal information connected. However, it only works if you advertise with Google, which means they are building a talle