Year to date, 2023 has seen a gamut of innovative solutions for hotels built upon generative artificial intelligence learning models, foremost among them being ChatGPT. The promise of these technologies is immense, ranging from back-of-house operational efficiencies to heightened service, new experiential offerings and precision guest segmentation.
Recently, Hopper, an OTA based in Canada, started to ask customers to pay a tip to Hopper as part of the booking. The tip is included automatically in the final price on the final payment page before completing the booking. The customer has to switch the toggle to the off position in order to not pay a tip.
Tim Peter helps companies put the web to work to grow their business. He has worked since 1995 developing innovative e-commerce and internet marketing programs across multiple industries. Prior to launching Tim Peter & Associates, LLC, a full-service e-commerce and internet marketing consulting firm in early 2011, he worked with the world’s largest hotel franchisor and the world’s premier independent luxury hotel representation firm to help hotels and resorts across diverse segments achieve more than $2 billion in online revenue.
An expert in online marketing and e-commerce strategy, Tim focuses on web analytics, content strategy and the integration of social media and search engine marketing. He is a member of the Search Engine Marketers Professional Organization (SEMPO), HSMAI and the Digital Analytics Association.
It’s become a bit of a parlor game to predict whether ChatGPT and other AI tools spell doom for Google. Will the search giant flounder and fail? Or will it find a way to recover? A better question, though, might be “What happens to your traffic and business if Google does fail? Will AI and ChatGPT kill your search traffic?”
Frontier Airlines, a budget airline based out of Denver, Colorado, announced an all you can fly promotion that offers pass holders unlimited domestic flights, including to Puerto Rico.