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Rum's journey to premiumisation


Rum’s journey to premiumisation
20th May, 2021 by Tom Bruce-Gardyne
Rum has had an uphill battle to be taken seriously by spirits aficionados. But now producers are determined to capitalise on a renewed interest in the sector and take the drink into the premier league, writes Tom Bruce-Gardyne.
First-year volumes of Brewdog Distilling’s Five Hundred Cuts Rum exceeded expectations despite a loss in bar sales
As lockdowns started to take effect around the world a year ago, Miguel Riascos, managing director and co-founder of Colombian rum La Hechicera, was braced for the worst. “Back in March [2020], the feeling was people were going to be extremely cautious and shrink down to brands they knew very well,” he recalls. “But what we’ve seen is actually the opposite. I think people can’t travel physically, so they are travelling through their tastes, and they’re looking to buy new brands from exotic places.” ....

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Man's 'pride and joy' written off in boat blaze at Taupō marina


The two boats on fire on Saturday afternoon at the Taupō Boat Harbour.
The owner of a boat written off in a fire in Taupō’s boat harbour at the weekend is thankful no-one was hurt when his boat erupted in flames.
Grant Bayley was on the boat only half an hour earlier, finishing a cleanup after getting back from a three-day excursion on the lake.
“It could have been a lot worse but the main thing is nobody got hurt,” Bayley told
Stuff on Monday. “At the end of the day, it is just a boat and you can get a new one.” ....

New Zealand , Dave Nesbitt , Chris Jolly , Heath Cairns , Sailing Adventures , Emergency New Zealand , Big Sky Parasail , Liam Sparkes , Harbourmaster Heath Cairns , புதியது ஜீலாந்து , டேவ் நெஸ்பிட் , கிறிஸ் மகிழ்ச்சி , ஹீத் கெய்ர்ன்ஸ் , அவசரம் புதியது ஜீலாந்து , பெரியது வானம் பராசைல் , லியாம் தீப்பொறிகள் ,