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This week in pictures features Pasqua Wines at the Italian embassy, a trip to Pol Roger, and the beginning of London Cocktail Week and Frieze art fair. ....
Delevingne sisters' Della Vite secures investment from La Hechicera founders | News thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
Rum’s journey to premiumisation 20th May, 2021 by Tom Bruce-Gardyne Rum has had an uphill battle to be taken seriously by spirits aficionados. But now producers are determined to capitalise on a renewed interest in the sector and take the drink into the premier league, writes Tom Bruce-Gardyne. First-year volumes of Brewdog Distilling’s Five Hundred Cuts Rum exceeded expectations despite a loss in bar sales As lockdowns started to take effect around the world a year ago, Miguel Riascos, managing director and co-founder of Colombian rum La Hechicera, was braced for the worst. “Back in March [2020], the feeling was people were going to be extremely cautious and shrink down to brands they knew very well,” he recalls. “But what we’ve seen is actually the opposite. I think people can’t travel physically, so they are travelling through their tastes, and they’re looking to buy new brands from exotic places.” ....
Pernod Ricard takes majority stake in Colombian rum brand La Hechicera 09 March 2021 By Phoebe French French drinks group Pernod Ricard has acquired a majority stake in Colombian rum brand La Hechicera for an undisclosed sum. The deal forms part of Pernod Ricard’s transform and accelerate strategy, which was unveiled in 2018 and “focuses on investing in long-term, profitable growth”. La Hechicera was launched in 2012 by Miguel and Laura, members of the Riascos family that has been producing rum for three generations, and their friend Martamaria Carrillo. The brand name, which translates as ‘the enchantress’, is associated with a portfolio which includes blended rum La Hechicera Reserva Familiar, which is aged in ex-Bourbon barrels, La Hechicera Serie Experimental #1, finished in Muscat casks, and Serie Experimental #2, a rum infused with organic banana. ....
Pernod to buy majority stake in La Hechicera 8th March, 2021 by Nicola Carruthers Havana Club owner Pernod Ricard has agreed to buy a majority stake in Colombian rum brand La Hechicera for an undisclosed sum. La Hechicera expanded its Serie Experimental range last year with a banana-infused bottling The ultra-premium rum brand was founded in 2012 by Miguel Riascos and his sister Laura, along with their friend Martamaria Carrillo. The Riascos family has worked in the rum industry for three generations with the Casa Santana Ron y Licores factory. Miguel Riascos, the brand’s managing director, said: “Due to its previous successful collaborations, Pernod Ricard has shown itself to be the partner of choice for La Hechicera. ....