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Rum’s journey to premiumisation 20th May, 2021 by Tom Bruce-Gardyne Rum has had an uphill battle to be taken seriously by spirits aficionados. But now producers are determined to capitalise on a renewed interest in the sector and take the drink into the premier league, writes Tom Bruce-Gardyne. First-year volumes of Brewdog Distilling’s Five Hundred Cuts Rum exceeded expectations despite a loss in bar sales As lockdowns started to take effect around the world a year ago, Miguel Riascos, managing director and co-founder of Colombian rum La Hechicera, was braced for the worst. “Back in March [2020], the feeling was people were going to be extremely cautious and shrink down to brands they knew very well,” he recalls. “But what we’ve seen is actually the opposite. I think people can’t travel physically, so they are travelling through their tastes, and they’re looking to buy new brands from exotic places.” ....
The distillers embracing sustainable practices 10th March, 2021 by Nicola Carruthers Sustainability can no longer be an afterthought in spirits production. With the environment high on the priority list for consumers, The Spirits Business explores how brands are taking a long-term approach to becoming more eco-friendly. This feature was originally published in the December 2020 issue of The Spirits Business Over the past decade, spirits producers have increasingly made sustainability a priority. As consumers become more conscious of their impact on the environment, brands have responded and adapted their production and marketing efforts to become more eco‐friendly. A swathe of major companies have pledged to meet ambitious green targets, while new brands have emerged, touting their sustainable credentials in a bid to entice mindful consumers. ....