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RHB Bank signs on to sing of togetherness in new Hari Raya film out of FCB Malaysia


May 10 2021, 11:53 am | BY Kim Shaw | No Comments
RHB Bank’s latest Hari Raya film, which was conceived and created by FCB Malaysia, tells the true story of Nuramira Binti Mohd Amin, a 21-year-old who, despite not suffering from hearing disability, creates and shares videos of herself performing sign language covers of songs, so that the deaf community can enjoy the meaning and emotions behind music.
 
Whilst in keeping with RHB’s tradition of telling real challenger stories, ‘Sempurna’ was created as a musically driven spot, centering around Nuramira’s relationship with her best friend and the narrator of the film, Izzatul. While the duo’s shared love for music serves as the foundation of the story, it’s Izzatul’s sudden loss of hearing that ultimately inspired Nuramira to learn sign language from scratch, so that she could help her friend and even the deaf community enjoy the emotions behind a song through her sign language covers. The latter ....

Mohd Amin , Hari Raya , Abdul Sani Murad , Jonathan Chan , Malaysia Creative Group Head , Rhb Bank , Malaysia Co , Nuramira Binti Mohd Amin , Sani Abdul Murad , Chief Marketing Officer , Creative Group Head , Reservoir World , Shi Ping , Chief Creative Officer , மொஹட் அமின் , ஹரி ராய , அப்துல் சனி முராத் , ஜொனாதன் சான் , ரப் வங்கி , மலேசியா இணை , சனி அப்துல் முராத் , தலைமை சந்தைப்படுத்தல் அதிகாரி , படைப்பு குழு தலை , நீர்த்தேக்கம் உலகம் , ஷி பிங் , தலைமை படைப்பு அதிகாரி ,

#PRAwards 2021 highlight: RHB SG banks on internal comms to drive financial literacy


Details
26 April 2021
Financial literacy is crucial and it is even more important to start consumers young and equip them with the right skills to make sound financial decisions for their future. Recognising the need to do so, especially for low-income families, RHB Singapore created the RHB Financial Literacy Programme which impressed the judges and bagged gold for Best PR by an In-House Communications Team at
MARKETING-INTERACTIVE s PR Awards 2021. Here s a look at how the team worked its way to success.
Challenge
Financial decisions can oftentimes be made inappropriately as a result of social pressures. It could also go undetected until social assistance is sought. One of the fundamental underlying factors that could lead to poverty is poor financial literacy that traps individuals into making poor financial decisions. The implications of poverty are long-term and may not manifest until adulthood. Compounded by the fact th ....

Moneytree Asia Pacific , Suntec Convention , Financial Literacy Programme , House Communications Team , Care Corner Family Services , Literacy Programme , In House Communications Team , Touch Hearts , Fei Yue Family Services , Whispering Hearts Family Service , Rhb Bank , Financial Literacy , R Awards 2021 , சுந்டேக் மாநாடு , நிதி கல்வியறிவு ப்ரோக்ராம் , வீடு தகவல்தொடர்புகள் அணி , கல்வியறிவு ப்ரோக்ராம் , தொடு இதயங்கள் , ரப் வங்கி ,