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RHB Bank signs on to sing of togetherness in new Hari Raya film out of FCB Malaysia


May 10 2021, 11:53 am | BY Kim Shaw | No Comments
RHB Bank’s latest Hari Raya film, which was conceived and created by FCB Malaysia, tells the true story of Nuramira Binti Mohd Amin, a 21-year-old who, despite not suffering from hearing disability, creates and shares videos of herself performing sign language covers of songs, so that the deaf community can enjoy the meaning and emotions behind music.
 
Whilst in keeping with RHB’s tradition of telling real challenger stories, ‘Sempurna’ was created as a musically driven spot, centering around Nuramira’s relationship with her best friend and the narrator of the film, Izzatul. While the duo’s shared love for music serves as the foundation of the story, it’s Izzatul’s sudden loss of hearing that ultimately inspired Nuramira to learn sign language from scratch, so that she could help her friend and even the deaf community enjoy the emotions behind a song through her sign language covers. The latter ....

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