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#PRAwards 2021 highlight: RHB SG banks on internal comms to drive financial literacy


Details
26 April 2021
Financial literacy is crucial and it is even more important to start consumers young and equip them with the right skills to make sound financial decisions for their future. Recognising the need to do so, especially for low-income families, RHB Singapore created the RHB Financial Literacy Programme which impressed the judges and bagged gold for Best PR by an In-House Communications Team at
MARKETING-INTERACTIVE s PR Awards 2021. Here s a look at how the team worked its way to success.
Challenge
Financial decisions can oftentimes be made inappropriately as a result of social pressures. It could also go undetected until social assistance is sought. One of the fundamental underlying factors that could lead to poverty is poor financial literacy that traps individuals into making poor financial decisions. The implications of poverty are long-term and may not manifest until adulthood. Compounded by the fact th ....

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Accor confirms 2021 hotel openings


BANGKOK, 21 January 2021: Accor begins 2021 with a full
schedule of new hotel openings in Southeast Asia, Japan and South Korea and
around the world.
Despite unprecedented challenges during 2020, Accor maintained a steady pace of development and continued to sign new projects, leading to a robust pipeline of new hotel openings throughout 2021.
“As we are all too familiar, 2020 had a profound impact
on our day-to-day lives and the hospitality industry as a whole. Even so, the
early stages of a global rebound will be material and significant,” said
Accor global chief development officer Agnes Roquefort.
“Despite the delays and temporary closures we experienced ....

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